This Privacy Policy sets out information about the online privacy practices of the BrightMile Limited, as described below (“BrightMile”), and the choices you can make about the way your information is collected by us, how it will be used and for what purposes.
By submitting any information to us, or by otherwise accessing or using our website (www.brightmile.com) (“Website”), you agree to the terms of this Privacy Policy and consent to the policies and practices described herein for Brightmile’s processing of personal data.
This Privacy Policy covers the processing, including without limitation the collection, use, disclosure, transfer, storage and deletion, of all personal data that is collected by Brightmile through our Website.
We process your personal data in accordance with the requirements of the General Data Protection Regulation (GDPR). In particular, we process personal data solely for lawful purposes, either in connection with a contract we have with you, subject to your consent, or on another permitted basis. We only process the minimum amount of personal data that is required for the relevant processing purpose, and we limit our processing to specific limited purposes necessary to conduct our activities. We only store your personal data as long as it is necessary for the purpose of the specific processing activity it was collected for, or for any longer period of time that we may be obligated by law to retain it.
As defined in the GDPR, “personal data” is any information relating to an identified or identifiable natural person (a “data subject”), being a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
We have structured our Website so that, in general, you can visit Brightmile on the web without identifying yourself or revealing any personal data unless you actively choose to do so. We make this Privacy Policy and notice readily available on our Website.
Our Website may use “cookies” to enhance your experience. Please see our Cookies Policy, available at https://www.brightmile.com/cookies-policy for further information about the cookies used on our Website and your rights in respect to same.
Brightmile uses personal data to better understand your needs and interests and to provide you with better service. Once you choose to provide us with personal data, whether through this Website or by other means in the course of our activities and interaction with you, you can be assured it will be used only as specifically detailed below, or as otherwise explicitly consented by you.
For further information on how we process your personal data, please contact privacy@brightmile.com. The controller responsible for the processing of your data is Brightmile Limited.
Where you have provided us with consent to process your personal data, you have the right to withdraw this consent at any time. This will however not affect the lawfulness of processing based on consent before its withdrawal. We provide multiple, simple methods for withdrawing your consent, including, where applicable, electronic unsubscribe mechanisms. In any event, you can always inform us that you wish to withdraw your consent in respect of a specific processing activity and related personal data by emailing us at privacy@brightmile.com.
If you do so, please provide us with your full name, email address and sufficient details about the consent you provided, including the scope of the consent and the personal data the consent related to. We collect your name and email address in this context only for the purpose of identifying you in order to execute your consent withdrawal request
We only retain your personal data for as long as it is necessary for the relevant processing activity, or as otherwise required by law. We also maintain detailed policies and procedures regarding how and how long we retain your personal data.
Although we use all reasonable means to ensure that the information you provide to us is not used by third parties for purposes other than those described in this Privacy Policy, Brightmile is not responsible for any improper use of your personal data that is beyond our reasonable control.
Brightmile will not sell, rent or lease your personal data to others. Brightmile will not share your personal data with third parties except in line with permitted uses, as set out in Section 3 of this Policy or as specifically consented to by you. Brightmile shares customer information across Brightmile-owned business entities and companies working on our behalf, but only as described in this Privacy Policy.
Certain Brightmile services may be linked with those from third-party companies, some which offer you the option to share personal data you provide with both Brightmile and the third party. Examples include to request communications from Brightmile marketing or solution partners. We will not share your personal data with third-party companies unless you make that choice.
Brightmile contracts with third-party service providers and suppliers to deliver complete products, services and customer solutions and benefits. Suppliers and service providers are required to keep confidential the information received on behalf of Brightmile consistent with this Privacy Policy and may not use it for any purpose other than to carry out the services they are performing for Brightmile.
Circumstances may arise where, whether for strategic or other business reasons, Brightmile decides to sell, buy, merge or otherwise reorganize businesses in some countries. Such a transaction may involve the disclosure of personal data to prospective or actual purchasers or receiving it from sellers. It is Brightmile’s practice to seek appropriate protection for information, including personal data, in these types of transactions.
Brightmile may share your personal data with third parties acting on behalf of Brightmile, which may be located in other jurisdictions. We ensure that such transfers are lawful, including by ensuring that they are to jurisdictions that are considered to have equivalent privacy protections, and/or ensuring that the third parties to whom we transfer your personal data are under contract to Brightmile and bound by appropriate data protection clauses or other approved safeguards, as applicable in each situation.
You have certain specific rights with respect to how we process your data. Brightmile is committed to ensuring that your rights are protected. The GDPR sets out the following rights applicable to data subjects:
We have provided this Privacy Policy to provide you with concise, transparent, intelligible and easily accessible information about how we use your personal data, including specific information depending on whether or not we have obtained your personal data directly from you.
You have right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and the following information:
We will rectify without undue delay any inaccurate personal data we hold concerning you, including completing any incomplete personal data.
You have the right to have us erase all personal data we hold concerning you, without undue delay, in one of the following circumstances:
We cannot execute your request if the personal data you are asking us to erase is necessary:
We will rectify without undue delay any inaccurate personal data we hold concerning you, including completing any incomplete personal data. You have the right to request that we restrict specific processing of your personal data, and we will comply, where one of the following applies:
While you have restricted its processing, we will only store your personal data in question, and may process it only with your consent or to establish, exercise or defend legal claims or protect the rights of another natural or legal person or for reasons of important public interest. We will notify you before lifting the processing restriction.
You have the right to receive from us your personal data that you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another controller without hindrance from us, where:
Where technically feasible, we will transmit your personal data directly to the other controller.
You have the right to object to Brightmile processing your personal data in connection with our legitimate interests in the context of our activities (including profiling), direct marketing (including profiling), and processing for scientific and/or historical research and statistics purposes, where applicable.
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. You can object to your personal data being used in this way. We are permitted to use automated decision-making and profiling if the decision:
Where we engage in automatic decision-making or profiling in connection with a contract between us or further to your explicit consent, we implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention from us in the course decision-making process, and the opportunity to express your point of view and to contest the decision.
In the event you believe that we are processing your personal data otherwise than in accordance with the provisions of the GDPR, you have the right to lodge a complaint with the data protection supervisory authority located in the EU jurisdiction where you reside. For the UK, the supervisory authority is the UK Information Commissioner’s Office.
The Brightmile Website may provide links to third-party companies’ websites for your convenience and information. If you access those links, you will leave the Brightmile website. Brightmile does not control those sites, their content or their privacy practices, which may differ from Brightmile's. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by this Brightmile Privacy Policy. We encourage you to review the privacy policy of any company before submitting your personal data. Some third-party companies may choose to share their personal data with Brightmile; that sharing is governed by that third-party company's privacy policy.
Brightmile is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. Brightmile does not knowingly collect information from children under the age of 16 and Brightmile does not target its Website or any of its services to children under the age of 16.
Brightmile is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Brightmile has in place appropriate technological and operational procedures to safeguard the information we collect.
If you believe Brightmile has handled your personal data in a manner that does not comply with this Privacy Policy, please contact us by the means specified below at Section 10 of this Privacy Policy.
If there are updates to the terms this Privacy Policy, we will post those changes and update the revision date in this document, so you will always know what information we collect, how we use it, and what choices you have. For material changes to this Privacy Policy, Brightmile will actively notify affected individuals.
We value your opinions. If you have comments or questions about our Privacy Policy – as well as if you have any requests or questions regarding our processing of your personal data, please contact the below:
privacy@brightmile.com
+44 (0) 20 7096 1122
© BrightMile 2018 - All Rights Reserved | Privacy Statement | Registered in England & Wales - Company No. 05899996