We process your personal data in accordance with the requirements of the General Data Protection Regulation (GDPR). In particular, we process personal data solely for lawful purposes, either in connection with a contract we have with you, subject to your consent, or on another permitted basis. We only process the minimum amount of personal data that is required for the relevant processing purpose, and we limit our processing to specific limited purposes necessary to conduct our activities. We only store your personal data as long as it is necessary for the purpose of the specific processing activity it was collected for, or for any longer period of time that we may be obligated by law to retain it.
As defined in the GDPR, “personal data” is any information relating to an identified or identifiable natural person (a “data subject”), being a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Our Website may use “cookies” to enhance your experience. Please see our Cookies Policy, available at https://www.brightmile.com/cookies-policy for further information about the cookies used on our Website and your rights in respect to same.
Brightmile uses personal data to better understand your needs and interests and to provide you with better service. Once you choose to provide us with personal data, whether through this Website or by other means in the course of our activities and interaction with you, you can be assured it will be used only as specifically detailed below, or as otherwise explicitly consented by you.
For further information on how we process your personal data, please contact firstname.lastname@example.org. The controller responsible for the processing of your data is Brightmile Limited.
Where you have provided us with consent to process your personal data, you have the right to withdraw this consent at any time. This will however not affect the lawfulness of processing based on consent before its withdrawal. We provide multiple, simple methods for withdrawing your consent, including, where applicable, electronic unsubscribe mechanisms. In any event, you can always inform us that you wish to withdraw your consent in respect of a specific processing activity and related personal data by emailing us at email@example.com.
If you do so, please provide us with your full name, email address and sufficient details about the consent you provided, including the scope of the consent and the personal data the consent related to. We collect your name and email address in this context only for the purpose of identifying you in order to execute your consent withdrawal request
We only retain your personal data for as long as it is necessary for the relevant processing activity, or as otherwise required by law. We also maintain detailed policies and procedures regarding how and how long we retain your personal data.
Certain Brightmile services may be linked with those from third-party companies, some which offer you the option to share personal data you provide with both Brightmile and the third party. Examples include to request communications from Brightmile marketing or solution partners. We will not share your personal data with third-party companies unless you make that choice.
Circumstances may arise where, whether for strategic or other business reasons, Brightmile decides to sell, buy, merge or otherwise reorganize businesses in some countries. Such a transaction may involve the disclosure of personal data to prospective or actual purchasers or receiving it from sellers. It is Brightmile’s practice to seek appropriate protection for information, including personal data, in these types of transactions.
Brightmile may share your personal data with third parties acting on behalf of Brightmile, which may be located in other jurisdictions. We ensure that such transfers are lawful, including by ensuring that they are to jurisdictions that are considered to have equivalent privacy protections, and/or ensuring that the third parties to whom we transfer your personal data are under contract to Brightmile and bound by appropriate data protection clauses or other approved safeguards, as applicable in each situation.
You have certain specific rights with respect to how we process your data. Brightmile is committed to ensuring that your rights are protected. The GDPR sets out the following rights applicable to data subjects:
You have right to obtain from us confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and the following information:
We will rectify without undue delay any inaccurate personal data we hold concerning you, including completing any incomplete personal data.
You have the right to have us erase all personal data we hold concerning you, without undue delay, in one of the following circumstances:
We cannot execute your request if the personal data you are asking us to erase is necessary:
We will rectify without undue delay any inaccurate personal data we hold concerning you, including completing any incomplete personal data. You have the right to request that we restrict specific processing of your personal data, and we will comply, where one of the following applies:
While you have restricted its processing, we will only store your personal data in question, and may process it only with your consent or to establish, exercise or defend legal claims or protect the rights of another natural or legal person or for reasons of important public interest. We will notify you before lifting the processing restriction.
You have the right to receive from us your personal data that you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another controller without hindrance from us, where:
Where technically feasible, we will transmit your personal data directly to the other controller.
You have the right to object to Brightmile processing your personal data in connection with our legitimate interests in the context of our activities (including profiling), direct marketing (including profiling), and processing for scientific and/or historical research and statistics purposes, where applicable.
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. You can object to your personal data being used in this way. We are permitted to use automated decision-making and profiling if the decision:
Where we engage in automatic decision-making or profiling in connection with a contract between us or further to your explicit consent, we implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention from us in the course decision-making process, and the opportunity to express your point of view and to contest the decision.
In the event you believe that we are processing your personal data otherwise than in accordance with the provisions of the GDPR, you have the right to lodge a complaint with the data protection supervisory authority located in the EU jurisdiction where you reside. For the UK, the supervisory authority is the UK Information Commissioner’s Office.
Brightmile is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. Brightmile does not knowingly collect information from children under the age of 16 and Brightmile does not target its Website or any of its services to children under the age of 16.
Brightmile is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Brightmile has in place appropriate technological and operational procedures to safeguard the information we collect.
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